I certainly agree this shift is coming, and who wins (which companies) is a trillion-dollar question.
But even larger, to me, is this: with the loss of website visits to support any business model for information producers, and with the replacement of a trusted/secure URL model with a personalized, conversational black box LLM (with a history of convincing fabrications), what will this mean for the world? When "truth" about the outside world is whatever the LLM whispers in our ear, we're living in the matrix....
Thanks Glenn. I shied away from an ‘implications’ section but might be worth a stand alone follow up post someday.
On sense making in the AI era, as with previous platform shifts (i.e. the printing press, internet) I expect disruption and major displacement but I remain a believer in our ability to adapt.
I don’t buy the epidemic end times or death of the open web arguments. Societies (including information producers, distribution channels and consumers) eventually adapt to the new medium, incentives and power dynamics. And the incumbents are lo longer the only ones with deep pockets and an interest in propping up high quality content creators.
I certainly agree this shift is coming, and who wins (which companies) is a trillion-dollar question.
But even larger, to me, is this: with the loss of website visits to support any business model for information producers, and with the replacement of a trusted/secure URL model with a personalized, conversational black box LLM (with a history of convincing fabrications), what will this mean for the world? When "truth" about the outside world is whatever the LLM whispers in our ear, we're living in the matrix....
Thanks Glenn. I shied away from an ‘implications’ section but might be worth a stand alone follow up post someday.
On sense making in the AI era, as with previous platform shifts (i.e. the printing press, internet) I expect disruption and major displacement but I remain a believer in our ability to adapt.
I don’t buy the epidemic end times or death of the open web arguments. Societies (including information producers, distribution channels and consumers) eventually adapt to the new medium, incentives and power dynamics. And the incumbents are lo longer the only ones with deep pockets and an interest in propping up high quality content creators.